Contact: Rachel Fluharty
RachelF@mxsports.com
For Immediate Release
Shock Doctor Makes Inaugural Visit to Air Nautiques/AMA Amateur National Motocross Championships
Morgantown,W.Va. (July 27, 2009) - Shock Doctor, Inc., the global brand leader for superior protective products throughout the sports industry, will make its inaugural visit to Air Nautiques/AMA Amateur National Motocross Championships, presented by Amsoil at Loretta Lynn Ranch this year. Besides being a sponsor of the event, Shock Doctor will be present at the rider registration area, to demonstrate, sell and install the Eject System in rider's helmets. Additionally, Shock Doctor will be among the sponsoring brands on vendor row with their full product line available, including the patented Power Dry System, Moto Shorts and Moto Insoles. The Gravity2 mouthguard, designed specifically for motocross and other helmeted sports where a face mask is used, will also be introduced.
"MX Sports' Amateur Motocross Championships at the legendary Loretta Lynn Ranch is the premier event of the year," said Bill Best, vice president of motorsports for Shock Doctor. "Our incredible partnership with MX Sports has given us the opportunity to showcase our products to the best motocross athletes in the world, while at the same time creating awareness for technology like our Eject Helmet Removal System-a proven safe and quick emergency helmet removal product. Along with riders that recognize the vital safety benefits of this system, its simplicity and effectiveness has caught the attention of EMTs and first responders who are engaging in training to support the use of the product across the country."
Best of Shock Doctor continues, "This race is recognized as the biggest amateur motocross championship in the world, and Shock Doctor will be there demonstrating and selling products specifically designed for motorsports, including our Eject Helmet Removal System. The system, which uses a tiny plastic bladder and inflation device to gradually push the helmet off of the racer's head after an accident, is endorsed by MX Sports and can be installed onsite for competitors."
Shock Doctor's mouthguards help stabilize an athlete's jaw, increasing strength and performance, while reducing the risk of impact and concussions. Honda Red Bull Racing's Andrew Short, regarded as one of the most elite athletes on the pro circuit, endorses the Gravity2 mouthguard and doesn't race without it. Shock Doctor's full line of mouthguards, including those fitted for braces, will also be showcased.
Coupons for a free Shock Doctor mouthguard, redeemable at their display tent, will be included in racer's gift bags. "Mouthguards are now being recognized as an essential part of motocross protection, and we want to give everyone in the sport a chance to experience the superior quality and benefits of Shock Doctor's mouthguards," said Best.
The Eject System is currently required for AMA Pro Motocross and Supercross competition. After registration, Shock Doctor's display tent will move to the rider start staging area.
About the Air Nautiques/AMA Amateur National Motocross Championships
Produced by MX Sports, Inc., the Air Nautiques/AMA National Motocross Championships is the world's largest amateur motocross race. Hosted annually since 1982 at the home of country music star Loretta Lynn in Hurricane Mills, Tenn., the event is the premier amateur motocross race in the world. Approximately 25,000 racers attempt to qualify in 33 classes for the 1,386 available gates at the finals. The National event, christened "The World's Greatest Motocross Vacation", is held the first week of August annually. As proof of the significance of winning an AMA Amateur National Championship title, most of today's top motocross and Supercross stars, including Ricky Carmichael, James Stewart, and Ryan Villopoto, won championships at Loretta Lynn's. For more information, please visitwww.mxsports.com.
About MX Sports
MX Sports, Inc. is a Morgantown, West Virginia-based motocross production company. The group coordinates the Air Nautiques/AMA Amateur National Motocross Championships, which includes a national qualifying program consisting of 52 Area Qualifying races held annually from February through May and 12 Regional Championship races conducted in June at select motocross facilities across the country. Less than five percent of the Area Qualifier entries actually qualify for the national championship event, held during the first week of August at the home of country music star Loretta Lynn in Hurricane Mills, Tenn. For more information, please visit www.mxsports.com
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